Not An Alvarez! w/ Driftwood Guitars

In this conversation, Blake interviews Chris and Matt from Driftwood Guitars. This is an EXTREMELY YouTube driven episode. (Thanks Rhett Shull!)

As the Driftwood Guitars channel has grown, so has the guitar building business and we talk about their approach, how to balance the guitar building side with the video side, negative troll comments, mental health, and a whole lot more!

Head over to the Driftwood Guitars website HERE! https://www.driftwoodguitars.com/

And their YouTube HERE https://www.youtube.com/@DriftwoodGuitars

Takeaways

• Building guitars was a hobby that turned into a business
• YouTube played a significant role in growing their business and connecting with customers.
• YouTube has revolutionized the guitar world, making it more accessible and exciting.
• Balancing marketing/promotion work can be difficult, but it's necessary.

Chapters

00:00

Introduction and Background

01:58

Getting Started in Guitar Building

03:01

Transition to YouTube

06:02

The Impact of YouTube on the Business

08:08

The Evolution of YouTube and its Influence

09:31

The Growth of Guitar Podcasts

12:21

The Shift in YouTube's Perception

15:36

The Journey into YouTube

19:46

The Early Days of YouTube

20:45

Creating Quality Content

21:14

Finding Your Voice on YouTube

22:09

Listening to the Audience

23:08

The Power of Momentum

24:18

Discovering Your Niche

25:14

Analyzing Video Performance

26:09

The Importance of Thumbnails and Titles

27:11

The Viewer's Perspective

28:05

The Unpredictability of Video Success

29:24

Balancing Passion and Views

30:27

The Impact on Business

31:09

Expanding Reach and Sales

32:08

Direct Connection with Customers

33:09

Competition and Quality

34:27

The Power of YouTube Algorithms

35:51

The Work Behind the Scenes

38:47

The Balance Between YouTube and Guitar Building

41:27

The Path to Success

44:03

The Role of Luck and Algorithms

45:53

The Power of YouTube Collaborations

46:35

The Importance of YouTube for Creators

47:03

The Evolving Landscape of YouTube

47:55

Balancing YouTube and Guitar Building

48:23

YouTube as a Tool for Business Growth

50:15

Dealing with Negative Comments on YouTube

51:13

Developing Resilience through Online Criticism

52:47

Appreciation for the Online Creator Community

53:32

Final Thoughts and Shoutouts

56:26

Favorite Boss Pedals

59:06

Favorite Kind of Pizza

01:04:02

Closing Remarks

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