Marketing guru, Jason Lekberg, continues his discussion with Benny, Siobhán and Cory on the most important steps artists need to take to stand out from the crowd. He also talks about leaving a job at a major record label to create his own company, a great way to get Dave Mustaine’s attention and how bands like Steel Panther, Static-X and Gwar are taking advantage of a fundamental shift in the music industry to thrive while other artists struggle to keep up.
Jason Lekberg is a marketing executive and entrepreneur with over a decade of innovation in bleeding-edge tech and direct to consumer initiatives. He is the founder of Lekberg Enterprises, whose client list includes Steel Panther, Static-X, Lamb of God, Alter Bridge, Judas Priest and many more.
Follow Jason:
Instagram @lekmyballzberg
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Follow the 2020'd crew:
Benny Goodman - Instagram: @thebennygoodman / @the_neurotic_guitarist
Siobhán Cronin - Instagram: @siobhan_violin
Cory Paza - Instagram: @corypaza
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For more episodes, merch and more visit 2020-d.com
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